Ana Valenzuela

Full Professor, Aaronson Department of
Marketing and International Business
Zicklin School of Business
Baruch College, CUNY
One Bernard Baruch Way
New York, NY 10010

Profesor Titular, Department of Marketing
ESADE Business School
Barcelona, SPAIN

Ana Valenzuela is Professor of Marketing at the Zicklin School of Business, Baruch College (CUNY) and “Profesor Titular” at ESADE Business School, Barcelona. Over the years, she also spent many months teaching and researching in Hong Kong, Singapore, Madrid, and Paris (among others). She teaches MBA, EMBA and PhD courses.

She began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects informing consumer goods markets. In addition, she worked in marketing research for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF).

She has published widely, her articles on behavioral insights and cross-cultural consumer behavior appearing in numerous leading journals. She is a frequent keynote speaker on topics related with consumer psychology in technology-driven environments and with consumer driven optimization of in-store strategies. She was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions/think tanks, such as the Advertising Research Foundation and the American Marketing Association.

Prof. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.